It wasn’t until recently that I learned about the value of performing an A/B test. This type of benchmarking is…
As I learned more about omnichannel marketing strategies as part of our coursework, I felt strangely uneasy. It was being…
Full disclosure …I am not a data guy. I am more art than science. Give me some shaking hands and…
I always inherently knew that marketing had to be measured in some way as far as return on investment. Quite…
Various forms of visualized data have come and gone in popularity. Yet, I think that one type in particular has…
I highly suggest that all communications professionals take the Google Fundamentals training. Through it, I learned that ad placement is…
Typography is extremely important to the look and feel of an entire marketing piece. But it’s a double-edged sword. Sometimes,…
I had heard of Simon Sinek, and seen some quotes from him in passing, but I had never really watched…
The Basic Communication Model seems simple, but I can’t stress how many times communicators fail at following this (moment of…
There were a few things that really stood out for me so far this week. I witnessed the Obama campaign…