The Theory of Planned Behavior (TPB) is a psychological theory that links a person’s beliefs with their behavior. It proposes…
About 10 or 20 years ago, you only had to learn a defined set of analog marketing techniques to deem…
As a marketer, many aspects of what we do are very parallel to what someone involved in sales would do.…
I recently created a marketing project on getting the word out on chatbots. So, why am I into them? Well,…
Great video interview with Rossie Cortes, Executive Director of Foundation External Relations for the Nicklaus Children’s Health System. Learn more…
I’ve been reading up lately on the effects that emotions can have on consumer’s reactions to marketing and ultimately, their…
As marketers, I think we all have a general idea in our minds of where we want a specific marketing…
Conversations about “brand culture” within the confines of what constitutes a brand and all of its elements are common. I…
I was recently part of a group that was working on putting together a buzz marketing campaign for an up-and-coming…
When it comes to a brand, most marketers take great care in creating the visuals that dictate their brand and…