Chatbots: What Are They and Why Should You Want One?

I recently created a marketing project on getting the word out on chatbots. So, why am I into them? Well, all kinds of AI (artificial intelligence) apps and services will be the future of automating digital marketing while maintaining a high level of quality. From research and writing to logo creation, to video creation, a “robot” will be able to create things as well (or better?) that you can.

So, going back to chatbots, what exactly is that? Well, a chatbot is nothing more than a computer program that automates certain tasks typically by chatting with a user through a conversational interface. The most advanced bots are powered by ARTIFICIAL INTELLIGENCE, which helps them to understand complex requests – personalize responses – and improve interactions over time. Thanks to this and the NATURAL LANGUAGE PROCESSING that powers them, they are now extremely sophisticated tools that can help you automate a number of your marketing processes.

Aside from being a 24/7 customer care agent (and who would not want that!) AI-powered chatbots can be part of your promotional initiatives by helping push your customers seamlessly through your sales funnel. Although there are tons of ways that they can do this, there are 3 in particular that I found enticing.

FIRST – they can offer your audience a personalized experience. Having an interaction with someone who knows you by name can completely alter the nature of a conversation. Chatbots integrate with social media gathering data about every single person with whom they interact. When a user has a customer care inquiry, a chatbot can answer it accurately and take the conversation further by offering personalized shopping advice based on the customer’s purchase history and preferences.

SECOND – they can increase customer engagement. Chatbots are unique because they engage with your customers and also help retain them. This means that unlike other forms of marketing, chatbots keep your customers entertained for longer. A chatbot can catch your audience’s attention and learn from the interaction, allowing it to send relevant information regarding your brand, products, and services.

And finally, chatbots make communicating with your business more fun! While chatbots can deliver quality information to customers, they’re also able to make their interactions more entertaining. A chatbot can make your marketing more fun and interactive, leaving a lasting impression on the user. It can also increase the number of visitors to your website by sharing links to your relevant blog posts and other pieces of content.

It’s honestly no surprise why chatbots have become so popular with companies as messaging apps have become the top destination for brands to reach consumers. Take their lead and adopt this for YOUR marketing efforts. By implementing a chatbot into your marketing strategy, you’ll be able to learn about your audience, tailor your marketing efforts, reach new consumers, and MONETIZE your SOCIAL MEDIA PROFILES!

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