DBA Spotlight: The Hacker Turned SEO Professional

I’m on a roll with DBA! I recently attended a marketing conference hosted by Florida International University in Miami. The Digital Branding Analytics Miami 2019 Conference was a great event that I recommend everyone attends. It had great information and fantastic speakers in a fun and collaborative environment. It was worth the trip! In the next couple of weeks, I will be sharing some of the info that these great marketing professionals shared with the crowd. If you haven’t already done so, please look for my other posts on DBA. #DBAmiami #FIUMSM

So fifth on my roster of featured speakers is Britney Muller. She is a Senior SEO Scientist for MOZ and provides thought leadership by speaking at conferences worldwide, continuing her quest on SEO research, creating educational videos and research on this subject matter, and assisting with overall product strategy for the company. She originally graduated with a degree in Public Relations. After not being able to find a job after graduating from college, she turned her passion into her career. Starting as an assistant putting up real estate ads on websites using HTML, she discovered her love and knack for breaking down SEO and using its idiosyncrasies to her advantage. After realizing that she had a gift for getting any website to rank first on Google, a light bulb went off that she could get paid to do this for others! Her success in SEO for medical marketing actually led MOZ to contact her and have her come on board to do the same for them. So, what’s the secret to her sauce? Be curious, dig in, experiment, be informed, seek out a good mentor, always fight back when you suffer from “imposter syndrome,” and most of all, HAVE FUN!

If you want to find out more about these strategies or connect with this great speaker, you can find her at https://www.linkedin.com/in/britneymuller/

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