Search Engine Optimization (SEO) is the art and science of creating web pages that capture the attention of search engines such as Google, Bing, and Yahoo. SEO acts by creating an easy-to-cross bridge between search engines and web pages. It looks for ways to influence the search engine and move the page higher up in the search ranks by making the page more attractive to them. How? By implementing effective keywords and keyword phrases within the content of the pages, as well as bringing on board enticing hyperlinks, engaging photos and visuals. You can also proactively help this process along and get on the radars of search engines by creating inbound hyperlinks on third party websites, featuring your website url on other websites by serving as a guest blogger, and promoting your website URL through social media. SEO is not something complicated and unimaginable. It’s very attainable by all website owners and administrators. So, take a few of these tips and get to it. It will help you increase your organic listings on search engines, which in turn will create a big audience for you as organic searches bring in a greater share of traffic than paid ads.