As part of my Master of Science in Marketing program that I am currently enrolled in, I recently went through an exercise of further developing my personal brand. I’ve been working on this for quite a while as part of this program. It’s been really eye-opening to go back and see where my personal brand first started and (after so many iterations and feedback from various professionals and professors) compare it to where it is today. Wow! It is truly like night and day. I urge anyone that is reading this to really dig in, flesh out, and fully develop a personal brand for themselves. It could very well be the most powerful thing that you can do to take your marketing career or consulting business from good to great!