The typical type of marketing that most people are familiar with is “push” marketing … companies use various marketing tactics and channels to promote a product and “push” it on consumers with a goal to sell out an existing supply of a product. But are you familiar with “pull” marketing? It flows in the opposite direction. In this case, marketers create demand for products via marketing techniques and in effect “pull” customers to their product with the ultimate goal of creating awareness for a product before it’s officially released to the public. What would the benefit be? They could ultimately save money by creating lower runs of products before the launch and put that money toward more marketing to create awareness.